Growing up in a Portuguese household it was a special treat when my mom would make us malasadas to eat. For those who may not know, a malasada is a Portuguese confection, made of egg-sized balls of yeast dough that are deep-fried in oil and coated with granulated sugar. It really is delicious and it is well known to be a delight that was created from the Azores and Madeira.
Therefore, when I heard about a place called Malasada World, I was extremely excited! How could I have not known that there was a place that specialized in malasadas and where exactly was this place???
Malasada World is located at 33 Ainslie St N in Cambridge (formerly known as Galt City). They are located in a perfect spot, downtown.
So this meant that Momma Braga had to take a road trip! I couldn’t try this place on my own so I had to bring my entourage (my family) with me.
We planned a Saturday outing to Cambridge which is about a 45 minute drive from where we live. We found a parking lot just a few minutes North from where Malasada World is located and it is free for the first two hours (not bad considering that when you park in downtown Toronto, it is never free). Even though we had a gloomy and rainy day, we were still all excited to try a malasada.
We arrived and were greeted by the friendly staff and we got to meet Steve, the face that runs Malasada World!
My impression of Steve surpassed my expectations as he is a nice and humble person to meet. He has a great sense of humor and if you are at his shop and you don’t want your family to know, he will keep your secret! 😉 He is also the one at the back working really hard to delight your taste buds. You can say that he made a great first impression on all of us.
Now it was time for the true test…the taste test. Was the malasada going to pass the Momma Braga taste test? Will Malasada World make it on the #MelandNikkiReview?
Yes! Yes it did!
Since I have been known for my candid honesty on my blog, I have to say that the traditional malasada that I tried was much better than any other malasada that I have ever had before (sorry mom!). It was fluffy, light and had just the right amount of sugar. It was perfection! I don’t say that often but I can in this case. Everyone in my group loved it as much as I did and my group is one of the hardest critics to please, so bravo Malasada World!
So how did Malasada World begin and who exactly is Steve? I got the inside scoop to share with all of you!
Tell me a little about yourself.
“I am a first generation Portuguese Canadian, born in Cambridge Ontario. I am a 43 year old father of two wonderful young women. My family is from Santa Maria in the Azores, Portugal. I am a classic trained Chef with just over 20 years of experience in different segments of the food and hospitality business. Food and hospitality industry runs in the family.”
What inspired you to call your shop, Malasada World?
“I was thinking of a name that would really help make the brand/concept stand out and speak for itself. I narrowed it down to three names. Luso Donuts and Tia Maria’s Malasadas were the others. I even did a little survey on Facebook to see what my friends would pick. In the end, we picked Malasada World! It was the one that made the most sense after much thought.”
When did you start your business?
“I started the vision for this business concept many years ago! About 11 years ago, I told one of my colleagues it would be nice to just make donuts for the rest of my career. That was Chef Andrew Dymond at the Prince of Wales Hotel in Niagara-on-the-Lake. The first time I made them for sale was about five years ago in Prince Edward County at a friend’s farm called, Vicki’s Veggies. Our shop in Cambridge has just recently celebrated its one year anniversary! We opened on Portugal Day in 2016.”
Tell me a little bit about what you serve.
“At the shop we offer everything the MALASADA has to offer! Different varieties including the Traditional Style I grew up with. We also make the Hawaiian style that are enjoyed today in bakeries all over Hawaii. We have developed our very own version of the Malasada with different toppings and refer to these as our “Signature Style.” Our most popular is called the DoughNATA. It is a hybrid of the famous Portuguese custard tart called a “Pastel de Nata” and our Malasada. It’s kind of both put together (minus the puff pastry)!
I have also taken the Malasada dough and developed a line of Baked Malasada Buns and Loaves. This Malasada bread is showcased and used in our daily sandwich menu. We are MALASADA WORLD!”
What do you hope your business accomplishes?
“I want Malasada World to be recognized for being the BEST Portuguese inspired fast casual specialty donut shop! I also hope to achieve international success with a location in Sao Miguel in the future.”
Where would you like to see your business in five years?
“I hope to grow the business and have additional locations in and around Southern Ontario. I am currently looking for the right investors to team up with.”
Anything new on the horizon for Malasada World that we can officially announce on Momma Braga?
“We are currently working on the business plan for a mobile unit for Malasada World. Either a food truck or trailer. We would then be able to serve our customers at private parties and corporate events!”
How important was it for you to bring a piece of your culture to share with the world?
“It was very important for me to somehow include my cultural background and family food experiences into my business model. I think that Portuguese cuisine in general is under represented and is not as familiar as other cuisine’s of the world to the general public. Portuguese cuisine is wonderful and I would like to showcase it more.”
Thank you so much Steve for the inside scoop and for allowing Momma Braga the opportunity to feature you!
For this #MelandNikkiReview we give Malasada World, a 5+ DoghNATAs out of 5! This is the first review over 5 and it is much deserved. Malasada World has made it on the #MommaBragaApproved and #Recommended lists. If you are looking for a taste of culture done at its finest then Malasada World is for you! Make sure to follow them on Facebook, Twitter and Instagram and please note their posts may cause you to drool.
A Momma Braga tip is to order your malasadas in advance especially if you are travelling from afar as they do sell out fast! To avoid disappointment, feel free to call them at 519.267.7177 or email them at firstname.lastname@example.org. Walk-ins are always welcomed but you will need to arrive early to taste some malasada goodness!
Once again thank you Malasada World and Cambridge for having us and I will be back!
Until next time…Happy Parenting!
*Please note that this is not a paid or sponsored post. Momma Braga did not receive any form of compensation in exchange for this review and all opinions in this post are my own honest opinions.